Sponsor Opportunities


The City of Fairfax is pleased to offer two sponsorship programs that create brand imagery and will enhance your organizational goals year round.  The Sponsorship Opportunities Brochure details the benefits of the “Elite” and “Premier” Sponsorships.  The Elite Package incorporates all our special events while the Premier Package includes our two largest events.  Both packages include year round brand imaging opportunities.  

Elite & Premier Sponsorship Brochure

Elite & Premier Sponsorship Form


The events that the Elite sponsorship includes are the Independence Day Celebration, the Fall Festival, Holiday Craft Show and the Festival of Lights and Carols. The Premier sponsorship includes the Independence Day Celebration and the Fall Festival. Details of these events are included below.

Independence Day Celebration

The City of Fairfax and the Independence Day Celebration Committee (a non-profit organization) will hosts the annual Independence Day Parade and Celebration to be held on July 4th. The City's two-hour, hometown parade winds through the historic downtown beginning at 10am before an enthusiastic crowd of 35,000.  The 200 parade units include guest bands from across the nation as well as floats, clowns, and many local businesses and organizations.  It is the largest parade in Northern Virginia.  The celebration concludes with an astonishing evening concert and a spectacular fireworks display choreographed to music held at Fairfax High School.  More than 40,000 people come to enjoy the sounds and sights of the evening show!


Fall Festival

The Fall Festival is a wholesome, family oriented, traditional day-long street festival held in historic downtown Fairfax that attracts over 30,000 people from all over the Northern Virginia area including over 400 craft vendors from Virginia and surrounding states.  This popular event begins at 10am and includes, in addition to a large arts and craft show, a new car show, ethnic foods, children’s entertainment, rides, and musical entertainment.   The Fall Festival has been an historic event and is the second largest premier event in the City next to the Independence Day Celebration. 


Holiday Craft Show

The Holiday Craft Show is a premium arts & crafts festival with over 200 juried craft and gourmet food vendors.  All items being sold must be handmade by the vendor.  The annual Holiday Craft Show is held in November at Fairfax High School.  Artisans from all over the United States, including many local artists, will be participating in this year’s show. The show attracts over 6,000 shoppers.


Festival of Lights and Carols

The first Saturday in December, the Parks & Recreation Department holds its annual Festival of Lights and Carols.  Activities include Lunch with Santa, bell ringers, holiday music, illumination of the street trees on Main Street in the downtown Historic District and lighting of the City tree.  Lunch with Santa is held at Sherwood Community Center and the lighting of the City tree is held in Old Town Fairfax.  The festival draws 1,500 visitors.


The new Elite and Premier sponsorship packages will support your business’ marketing plan with promotion in publications such as event brochures, flyers and the Leisure Times (printed 3 times a year).   Your business will also receive promotion of your business logo on the Parks & Recreation homepage and on the special event homepages, company messages and logos included in Active email blasts, and on-site special event exhibit booths.   Detailed benefits are listed in the brochure.


Only three Elite sponsors and three Premier sponsors will be accepted for the year.  By signing by May 31, your business will receive $5,000 off the sponsorship package for the first year.    In addition, if your business signs for three years, an additional 10% will be deducted off your first year of sponsorship.  

To discuss this great opportunity please contact Mitzi Taylor Events & Athletics Manager; Mitzi.Taylor@fairfaxva.gov, 703-385-7949


Thank you to our current Elite Sponsor!

Fair City Mall


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